Our Services → AI Production

Hero Stills >> AI MOTION

The shoot day now feeds two outputs || stills and motion. We use the campaign stills,  alongside reference images captured on the shoot day, to train a model built for the job || then craft the 10–30 second films the work now demands. Spend the budget once, on the shoot. Take the time in post, where the film is made.

Integrated, Not Isolated

AI sits inside our production toolkit, alongside lens-based photography, CGI and post.

Expert Curation

We have spent decades making great images, so we know one when we see it. The tools give us speed. The eye is what makes them usable.

Trained On Material We Control

We can build a bespoke model for each brief || trained on your own product and campaign imagery, on material we shoot for the purpose, or both. A model tuned to your brand, not to the internet’s idea of it, and outputs that are exclusively yours. Nothing runs on public platforms. Nothing is shared.

Smart Application

Roto, match-moving, asset generation, compositing, previz. Most of the time you will not see where AI was used || that is the point.

Held To Production Standard

Everything we deliver meets the same commercial standard as the rest of our work. If a frame will not hold at campaign scale, we shoot it properly instead.

We’re Born Problem solvers here at The Forge. We are constantly finding new ways to use AI for production efficiencies… 

Closed Set — confidential generation
For work that cannot exist in public yet. We shoot a bespoke calibration set, train a private model on your product, and give your team a closed environment to explore in. Every asset versioned, every session logged, nothing leaves. A named creative director in the room throughout — and when a frame has to be captured for real, we shoot it.

Signature — the photographer’s model
Built for a single photographer or brand, trained only on their own body of work, held by us under seal. It lets an authored look be licensed for the tier of work a photographer cannot shoot in person — adaptations, regional variants, retail and social extensions — with approval always resting with the author.

Adaptation  — campaign extension
You shoot the hero campaign with us. We then generate every downstream variant from it — regional formats, retail, e-commerce crops, seasonal recolours, social cutdowns — on a model locked to that campaign’s look. Because we own the source capture, the variants hold.