Asahi Super Dry

Project: Asahi ‘Karakuchi’ Campaign

The ‘refreshing’ water texture on the left and the ‘dry’ texture on the right come together to shape the bottle and illustrate the complexity of Asahi Super Dry’s taste profile. The most exciting (and arguably most ambitious) aspect of this project, is that all the assets were shot for real on a high-speed Phantom. We then worked closely with director Ryan Hopkinson to bring together his visual articulation of the crisp, clean, dry and refreshing flavours of Super Dry Asahi.



Director: Ryan Hopkinson

Agency: Purple Creative

Camera/Tech: Love High-Speed